Your keepsake stays with you

What the app stores: on your device only

Everything you put into Taffery stays in the app’s private storage on your iPhone:

• for each keepsake you keep (one per child or pregnancy, and you can hold more than one): a due date and/or a baby’s birth date if you provide them, and a name if you add one;
• the moments you keep: notes, feelings, photos and video clips, firsts, your birth story;
• your nest (your gathering list) and your settings.

What we collect: nothing

Taffery has no account system and no server of ours. The app makes no network calls to us. We do not collect, receive, see, sell, share, or monetize your data. We couldn’t if we wanted to, because it never leaves your device.

The app contains no advertising and no third-party analytics or tracking SDKs.

Photos and videos

When you keep a photo or clip, iOS asks your permission and the file is copied into the app’s private storage on your device. Taffery never uploads it anywhere.

Your own iCloud

If your iPhone backs up to iCloud (an Apple feature you control in Settings), your Taffery keepsake is included in that backup. That’s how it survives a lost or new phone. That backup is your own iCloud, under your Apple ID and Apple’s terms; we have no access to it.

Sharing you control

"Share a moment" wraps a photo, note, feeling, or first you choose into a card, made entirely on your device, and hands it to the standard iOS share sheet — going only to the people and apps you send it to. A video instead shares the original clip itself, the same way. Because it is your original file, it keeps the information your camera saved in it — which can include where it was taken. You can also save a card to your own Photos; if you use iCloud Photos it follows your own iCloud, under your Apple ID. Any of these go only where you choose — we never see them, and nothing is ever shared automatically or on your behalf.

Save a copy (your own backup)

"Save a copy" packages all of your keepsakes — every child or pregnancy you hold, not only the one you are in — into a single file, built entirely on your device. It includes your entries and your photos, and hands the file to the same iOS share sheet so you can keep it wherever you choose (Files, AirDrop, your own cloud).

The photos inside are your originals: they keep the information your camera saved in them, which can include where a photo was taken. The file is not encrypted by Taffery: anyone who holds a copy can open it, so keep it somewhere you trust. We never see or receive it, and the working copy is deleted from the app as soon as the share sheet closes.

Diagnostics (a report you can share)

If the app hits a technical problem — an error, a crash, a freeze — it writes itself a short technical report, alongside Apple’s own system report of the event. These live in the app’s private storage on your device, and like everything else, we never receive them. They describe the app’s code, never your keepsake: no moments, no photos or notes, no due dates or birth dates, no week numbers.

You are in charge of them in The Lid → Diagnostics: read what is there, turn recording off, or erase it all, any time. "Share with support" hands the report to the standard iOS share sheet — you can read the entire file first, and it reaches us only if you choose to send it to us.

Membership

Taffery offers an optional membership (an auto-renewing subscription or a one-time lifetime purchase), bought through Apple with the Apple ID already on your phone. There is no Taffery account. Apple processes the payment under Apple’s privacy policy; we receive no personal information about you, only the anonymous, aggregated sales reporting Apple provides to every developer. Your membership status is checked on your device.

Erase everything, and deleting your data

There is nothing on our side to delete, because we never had anything.

• In the app: The Lid → "Erase everything" permanently wipes your keepsake from the device.
• Deleting the app from your iPhone also deletes everything it stored.
• A copy may remain in your own iCloud backup until that backup is replaced or you delete it. That backup is controlled entirely by you through your Apple ID settings.

Children

Taffery is intended for adults (18+), expecting and new parents. It is not directed to children under 13, and since we collect nothing, we collect nothing from them either.

Changes

If we ever change how the app handles data (for example, if a future version adds an optional sync feature), we will update this policy, post the new effective date, and tell you in the app before anything changes. The promise above is the baseline: nothing leaves your device without your explicit, per-action direction.

Contact

Taffery is operated by Marerisoft, MB (Vilnius, Lithuania). Taffery · support@marerisoft.com. You may also reach us about anything in this policy, including exercising any privacy right under the law of your state.

About this website

Everything above describes the Taffery app. The website you are reading it on is a separate thing, and it does collect a little, so here is exactly what.

taffery.com counts page views using Vercel Web Analytics, run by the company that hosts the site for us. It sets no cookies, stores nothing on your device, and creates no identifier that can follow you to any other website. Each visit becomes a short-lived hash of the request, which is discarded within a day.

What it records is the page you looked at, the site that sent you here, your rough location (country, region and city, never precise), and your browser, operating system and device type. It never sees anything you type, because there is nothing on this website to type into: no forms, no sign-up, no account.

If your browser sends a Do Not Track or Global Privacy Control signal, your visit is not counted at all.

The app itself is stricter, and nothing here changes it: no analytics, no account, no server of ours, and nothing you keep ever leaves your device.