CONSUMER HEALTH DATA
Your health data, plainly
Effective July 7, 2026 · Taffery · support@marerisoft.com
This policy describes how Taffery handles consumer health data — the information you put into the app that relates to pregnancy or to a baby. The whole of it is simple: it stays on your device, we never receive it, and there is no account and no Taffery server. This page spells out what that means for the health category in particular.
Taffery is a keepsake, not a medical or health-management service. Nothing you keep is used to provide, facilitate, or manage any health service — there is no tracking, no guidance, and no health feature here at all.
all four policies
The categories of consumer health data the app holds
Only what you choose to enter. For each keepsake (one per child or pregnancy, and you may keep more than one): the moments you keep (notes, feelings, photos, video clips, firsts, your birth story) and, if you provide them, a due date and/or a baby’s birth date and name.
The only source is you: every bit of it is what you type or add into the app yourself. Nothing is gathered from anywhere else — no other apps, no data brokers, no outside records.
When you start a keepsake you choose where you are: expecting (you set a due date, which you can skip, in which case the app simply starts from a neutral mid-pregnancy week, or change later) or your baby is already here (you set a birth date). You may begin another keepsake later for a second child, or a new pregnancy after a loss.
Where it lives, and what we collect
It lives on your device, in the app’s private storage, and we collect none of it. Taffery has no account system and no server. The app never transmits your health data to us or to anyone else. We cannot see, access, sell, share, or process it in any way.
If your iPhone backs up to iCloud, your keepsake is included in your own backup, under your Apple ID and Apple’s terms. We have no access to it.
How it is used
Solely on your device, to show you your own keepsake: placing each moment in its week or month, and rendering the cards and pages you see. No advertising, no analytics, no profiling. The app contains no third-party SDKs and makes no network calls to us.
Sharing
Nothing is shared unless you share it. The "share a moment" flow builds a card — a photo, note, feeling, or first — on your device and hands it to the standard iOS share sheet, going only where you send it. A video shares your original clip the same way. Because it is your original file, it keeps the information your camera saved in it — which can include where it was taken. You can also save a card to your own Photos, which follows your own iCloud if you use iCloud Photos.
"Save a copy" packages all of your keepsakes — every child or pregnancy you hold, not only the one you are in — into a single file on your device, including your health information, and hands it to the same share sheet. The photos inside are your originals and keep the information your camera saved in them, which can include where they were taken.
The file is not encrypted, and the app deletes its working copy as soon as the share sheet closes.
We never see any of it, and nothing is ever sent automatically. We do not sell consumer health data, and we do not share it with anyone. There is no affiliate, processor, or third party with access to it.
Who can access it
You. Only you — and anyone you choose to reach: anyone you let use your phone, anyone you send a shared card or clip to, anyone who can see a card you saved to your own Photos (which follows your iCloud Photos and any shared album you add it to), or anyone who obtains a copy you exported with "save a copy". Taffery (the company) has no access of any kind.
Your rights
Everything the app holds is visible in the app itself. Your keepsake is the data. You may:
- see it all, any time, in the Keepsake;
- withdraw from keeping any of it, any time: remove a moment, edit or clear a due date, switch a keepsake back to pregnancy so no birth date is held, put a whole keepsake to rest, or erase everything;
- delete it all: The Lid → "Erase everything" permanently wipes every keepsake from your device (deleting the app does too). A copy may remain in your own iCloud backup, under your Apple ID, until that backup is replaced or you delete it — that backup is yours to control, and we can’t reach it either.
Because we hold nothing, there is nothing to request a copy of from us and nothing for us to delete. Your rights are exercised directly, on your device, instantly. If you believe anything here is not honored, contact support@marerisoft.com; if you are unsatisfied with our response, you may appeal by replying to it, and you may also contact the Washington State Attorney General.
Consent
You provide your health data by typing it into the app, and it is used only to provide exactly what you asked for: your keepsake, on your device. Entering a due date or birth date (or anything else) is always optional, and at the point you enter it the app says plainly that it stays on your device and links to this policy right there.
Geolocation
The app does not collect geolocation data of any kind, precise or otherwise.
Changes & contact
If a future version ever changes how health data is handled (for example an optional sync feature), this policy will be updated with a new effective date and the app will tell you before anything changes. Taffery · Marerisoft, MB · support@marerisoft.com.
If you choose to email us — including a diagnostic report you share from the app — we receive what you send, including your email address, and use it only to help you.